Strive LeadGen Field ManualState reportAntiques and collectibles / IndianaData Sep 2025 to Aug 2026

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Market brief / IN

Antiques and collectibles search demand in Indiana

What Indiana customers search for, what advertisers pay, and how the market compares.

ReportIN-ANTIQUES-AND-COLLECTIBLES

Market
Indiana
Industry
Antiques and collectibles
Search terms
73
Data window
Sep 2025 to Aug 2026
Pulled
Oct 5, 2026

Market brief / Antiques and collectibles in IndianaPage 1 of 1

ABottom line

An upper-half market with bid estimates 2% below the typical state.

Short answer

Indiana is in the upper half of 51 markets (the states and DC with data) for breadth of antiques and collectibles search demand, with 73 distinct search terms at 100 or more searches a month. The median top-of-page bid is $2.89, 2% below the typical state ($2.96).

BTop searches

The most-searched antiques and collectibles terms in Indiana, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Indiana
Search termMonthly searches in IndianaTop-of-page bid
coins and gold 1K-10K $5.72
coin buyers near meNear me 1K-10K $3.21
consignment shops near meNear me 1K-10K $2.61
consignment stores near meNear me 1K-10K $2.60
auction house 1K-10K $1.61
estate sale 1K-10K $1.29
heritage auction company 1K-10K $0.96
heritage auction gallery 1K-10K $0.96
sell gold 100-1K $21.54
sell silver 100-1K $9.97
jewelry buyers near meNear me 100-1K $9.92
jewelry places that buy jewelry near meNear me 100-1K $8.23

Google Ads Keyword Planner, Indiana, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a antique dealers and auction house in Indiana

  1. C1
    Bids track the typical state.A $2.89 median bid estimate sits close to the $2.96 typical-state figure.
  2. C2
    For the top 10% of terms, Google's top-of-page bid estimate (high range) is $5.72 or more.Those are usually the high-intent searches.
    What to doRank organically for them: that is where the biggest savings sit.
  3. C3
    A mid-sized market.Indiana sits in the middle of the national ranking.
    What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
  4. C4
    5 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.
    What to doYour Google Business Profile, service area and reviews carry real weight.

DHow Indiana compares

Indiana against its nearest markets

Table D.1 / Nearest markets by breadth of demand
RankStateDistinct termsMedian bid estimatePer resident
14Washington80$2.9399
15Arizona73$2.7589
16Indiana73$2.8992
17Tennessee72$2.78137
18Maryland70$2.76113
Typical state (median)$2.96100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for antique dealers and auction houses, including job values, channels and a 90-day plan, is in How can an auction house or antique dealer get more sellers?. For the channels behind the numbers above:

FIndex

Other industries in Indiana

Google Ads Keyword Planner, Indiana, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

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