Market brief / Home additions in ColoradoPage 1 of 1
ABottom line
An upper-half market with bid estimates 62% below the typical state.
Short answer
Colorado is in the upper half of 50 markets (the states and DC with data) for breadth of home additions search demand, with 17 distinct search terms at 100 or more searches a month. The median top-of-page bid is $3.44, 62% below the typical state ($9.05). Advertisers bid less here than in most states.
BTop searches
What people in Colorado search for
The most-searched home additions terms in Colorado, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Colorado | Top-of-page bid |
|---|---|---|
| accessory dwelling unit | 1K-10K | $3.01 |
| additional dwelling unit | 1K-10K | $3.01 |
| home addition contractors | 100-1K | $61.17 |
| house addition contractors | 100-1K | $61.17 |
| home addition | 100-1K | $21.78 |
| adu construction | 100-1K | $15.78 |
| accessory dwelling unit construction | 100-1K | $15.78 |
| bathroom addition cost | 100-1K | $9.40 |
| cost to add a bathroom addition | 100-1K | $9.40 |
| adu homes | 100-1K | $3.44 |
| adu housing | 100-1K | $2.88 |
| prefab accessory dwelling unit | 100-1K | $2.67 |
Google Ads Keyword Planner, Colorado, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a home addition builder in Colorado
- C1 Bids run below the typical state.A $3.44 median bid estimate is 62% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $61.17 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Colorado sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
DHow Colorado compares
Colorado against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 13 | Georgia | 27 | $8.21 | 72 |
| 14 | Washington | 24 | $10.72 | 114 |
| 15 | Colorado | 17 | $3.44 | 105 |
| 16 | Arizona | 16 | $9.24 | 80 |
| 17 | Indiana | 16 | $16.04 | 87 |
| Typical state (median) | $9.05 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for home addition builders, including job values, channels and a 90-day plan, is in How can a home addition builder get more customers?. For the channels behind the numbers above:
FIndex
Other industries in Colorado
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Exotic hunting ranches
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Colorado, Sep 2025 to Aug 2026Methodology