Home additions search demand in Florida (2026 data)

Market brief / Home additions in FloridaPage 1 of 1

ABottom line

A top 5 market with bid estimates 32% above the typical state.

Short answer

Florida is in the top 5 of 50 markets (the states and DC with data) for breadth of home additions search demand, with 49 distinct search terms at 100 or more searches a month. The median top-of-page bid is $11.96, 32% above the typical state ($9.05). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

What people in Florida search for

The most-searched home additions terms in Florida, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Florida
Search term	Monthly searches in Florida	Top-of-page bid
home addition contractors	1K-10K	$20.53
house addition contractors	1K-10K	$20.53
accessory dwelling unit	1K-10K	$2.68
additional dwelling unit	1K-10K	$2.68
additions near meNear me	100-1K	$31.48
room addition contractors	100-1K	$30.00
accessory dwelling unit contractor	100-1K	$21.36
home additions near meNear me	100-1K	$21.19
detached adu	100-1K	$14.01
sunroom addition	100-1K	$13.17
sun porch additions	100-1K	$13.17
bathroom addition cost	100-1K	$12.47

Google Ads Keyword Planner, Florida, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a home addition builder in Florida

#FindingWhat to do
C1
Advertisers bid more here.At a $11.96 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Florida than in most states.

What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $20.53 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest home additions markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
Search demand per resident is below the national average.Index 65, where 100 is the US average.

What to doPlan targets on the state’s own numbers, not national averages.

DHow Florida compares

Florida against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
2	New York	59	$7.04	85
3	Texas	56	$9.05	52
4	Florida	49	$11.96	65
5	New Jersey	44	$7.02	150
6	Massachusetts	42	$4.27	195
	Typical state (median)		$9.05	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for home addition builders, including job values, channels and a 90-day plan, is in How can a home addition builder get more customers?. For the channels behind the numbers above:

FIndex

Other industries in Florida

Google Ads Keyword Planner, Florida, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Home additions search demand in Florida