Strive LeadGen Field ManualState reportProperty management / MinnesotaData Sep 2025 to Aug 2026

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Market brief / MN

Property management search demand in Minnesota

What Minnesota customers search for, what advertisers pay, and how the market compares.

ReportMN-PROPERTY-MANAGEMENT

Market
Minnesota
Industry
Property management
Search terms
23
Data window
Sep 2025 to Aug 2026
Pulled
Oct 5, 2026

Market brief / Property management in MinnesotaPage 1 of 1

ABottom line

An upper-half market with bid estimates 28% above the typical state.

Short answer

Minnesota is in the upper half of 51 markets (the states and DC with data) for breadth of property management search demand, with 23 distinct search terms at 100 or more searches a month. The median top-of-page bid is $17.95, 28% above the typical state ($13.99). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

The most-searched property management terms in Minnesota, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Minnesota
Search termMonthly searches in MinnesotaTop-of-page bid
certified property manager 1K-10K $14.35
hoa management companies 100-1K $32.56
hoa mgmt company 100-1K $32.56
hoa management co 100-1K $32.56
tenant background check 100-1K $31.70
landlord background check 100-1K $31.70
tenant screening background check 100-1K $31.70
tenant background screening 100-1K $31.70
background credit check for landlords 100-1K $31.70
tenant background verification 100-1K $31.70
property management companies near meNear me 100-1K $19.58
property management 100-1K $16.32

Google Ads Keyword Planner, Minnesota, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a property management company in Minnesota

  1. C1
    Advertisers bid more here.At a $17.95 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Minnesota than in most states.
    What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
  2. C2
    For the top 10% of terms, Google's top-of-page bid estimate (high range) is $32.56 or more.Those are usually the high-intent searches.
    What to doRank organically for them: that is where the biggest savings sit.
  3. C3
    A mid-sized market.Minnesota sits in the middle of the national ranking.
    What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
  4. C4
    Search demand per resident is below the national average.Index 57, where 100 is the US average.
    What to doPlan targets on the state’s own numbers, not national averages.

DHow Minnesota compares

Minnesota against its nearest markets

Table D.1 / Nearest markets by breadth of demand
RankStateDistinct termsMedian bid estimatePer resident
20Missouri24$10.2599
21Massachusetts24$17.9174
22Minnesota23$17.9557
23Kansas22$10.86139
24South Carolina21$11.8490
Typical state (median)$13.99100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for property management companies, including job values, channels and a 90-day plan, is in How can a property management company get more owners?. For the channels behind the numbers above:

FIndex

Other industries in Minnesota

Google Ads Keyword Planner, Minnesota, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

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