Market brief / Remodeling in TennesseePage 1 of 1
ABottom line
An upper-half market with bid estimates 15% below the typical state.
Short answer
Tennessee is in the upper half of 51 markets (the states and DC with data) for breadth of remodeling search demand, with 214 distinct search terms at 100 or more searches a month. The median top-of-page bid is $10.17, 15% below the typical state ($12.00). Advertisers bid less here than in most states.
BTop searches
What people in Tennessee search for
The most-searched remodeling terms in Tennessee, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Tennessee | Top-of-page bid |
|---|---|---|
| bathroom remodel contractors | 1K-10K | $67.47 |
| bathroom renovation contractors | 1K-10K | $67.47 |
| remodeling bathroom contractors | 1K-10K | $67.47 |
| bathroom remodel near meNear me | 1K-10K | $60.00 |
| bathroom renovations near meNear me | 1K-10K | $60.00 |
| bath renovation near meNear me | 1K-10K | $60.00 |
| bathroom renos near meNear me | 1K-10K | $60.00 |
| bathroom reconstruction | 1K-10K | $55.00 |
| bathroom remodel bathtub | 1K-10K | $55.00 |
| general contractors near meNear me | 1K-10K | $27.21 |
| construction contractors near meNear me | 1K-10K | $27.21 |
| general construction contractors | 1K-10K | $22.00 |
Google Ads Keyword Planner, Tennessee, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a remodeling contractor in Tennessee
- C1 Bids run below the typical state.A $10.17 median bid estimate is 15% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $55.00 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Tennessee sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 6 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is below the national average.Index 76, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Tennessee compares
Tennessee against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 17 | Maryland | 220 | $20.99 | 106 |
| 18 | Arizona | 220 | $13.20 | 85 |
| 19 | Tennessee | 214 | $10.17 | 76 |
| 20 | Wisconsin | 212 | $11.99 | 92 |
| 21 | Minnesota | 194 | $11.33 | 84 |
| Typical state (median) | $12.00 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for remodeling contractors, including job values, channels and a 90-day plan, is in How can a remodeling contractor get more leads?. For the channels behind the numbers above:
FIndex
Other industries in Tennessee
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- Septic systems
- Water well drilling
- Standby generators
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Cash home buyers and investors
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Exotic hunting ranches
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Tennessee, Sep 2025 to Aug 2026Methodology