Market brief / Roofing in UtahPage 1 of 1
ABottom line
A lower-half market with bid estimates 38% above the typical state.
Short answer
Utah is in the lower half of 51 markets (the states and DC with data) for breadth of roofing search demand, with 65 distinct search terms at 100 or more searches a month. The median top-of-page bid is $16.64, 38% above the typical state ($12.03). Advertisers bid more here than in most states, which makes organic visibility worth more.
BTop searches
What people in Utah search for
The most-searched roofing terms in Utah, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Utah | Top-of-page bid |
|---|---|---|
| roofing companies near meNear me | 1K-10K | $83.94 |
| near me roofing companyNear me | 1K-10K | $83.94 |
| roofing business near meNear me | 1K-10K | $83.94 |
| roofers near meNear me | 1K-10K | $80.00 |
| roof repair | 100-1K | $98.50 |
| roofing contractors near meNear me | 100-1K | $95.00 |
| roof installers near meNear me | 100-1K | $95.00 |
| roof replacement | 100-1K | $80.00 |
| roof leak repair | 100-1K | $80.00 |
| fix roof leak | 100-1K | $80.00 |
| roof leakage repairing | 100-1K | $80.00 |
| roofing replacement near meNear me | 100-1K | $76.99 |
Google Ads Keyword Planner, Utah, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a roofing company in Utah
- C1 Advertisers bid more here.At a $16.64 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Utah than in most states.What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $80.00 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
- C4 7 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is below the national average.Index 74, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Utah compares
Utah against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 31 | Arkansas | 73 | $8.79 | 98 |
| 32 | Iowa | 69 | $12.73 | 97 |
| 33 | Utah | 65 | $16.64 | 74 |
| 34 | Mississippi | 63 | $8.84 | 78 |
| 35 | West Virginia | 56 | $11.09 | 146 |
| Typical state (median) | $12.03 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for roofing companies, including job values, channels and a 90-day plan, is in How can a roofing company get more leads?. For the channels behind the numbers above:
FIndex
Other industries in Utah
- Plumbing
- HVAC
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Financial advisors
- Ranch and land brokers
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Utah, Sep 2025 to Aug 2026Methodology