Market brief / Short-term rental management in New JerseyPage 1 of 1
ABottom line
A top 10 market with bid estimates 12% below the typical state.
Short answer
New Jersey is in the top 10 of 41 markets (the states and DC with data) for breadth of short-term rental management search demand, with 15 distinct search terms at 100 or more searches a month. The median top-of-page bid is $2.53, 12% below the typical state ($2.87).
BTop searches
What people in New Jersey search for
The most-searched short-term rental management terms in New Jersey, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in New Jersey | Top-of-page bid |
|---|---|---|
| airbnb arbitrage | 100-1K | $5.00 |
| airbnb short term rental | 100-1K | $5.00 |
| airbnb for sale | 100-1K | $3.50 |
| airbnb vacation rentals | 100-1K | $3.29 |
| airbnb vacation homes | 100-1K | $3.29 |
| airbnb monthly rentals | 100-1K | $3.16 |
| airbnb house | 100-1K | $2.56 |
| airbnb rentals | 100-1K | $2.53 |
| rent in airbnb | 100-1K | $2.53 |
| tree house airbnb | 100-1K | $2.38 |
| short term rental | 100-1K | $2.11 |
| furnished short term rentals | 100-1K | $1.94 |
Google Ads Keyword Planner, New Jersey, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a STR management company in New Jersey
- C1 Bids track the typical state.A $2.53 median bid estimate sits close to the $2.87 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $5.00 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 One of the broadest short-term rental management markets in the country.Expect heavy competition for the Map Pack in the major metros.What to doSpecific service pages and suburb-level relevance usually beat one broad page.
DHow New Jersey compares
New Jersey against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 6 | North Carolina | 16 | $2.92 | 106 |
| 7 | Illinois | 15 | $2.52 | 86 |
| 8 | New Jersey | 15 | $2.53 | 115 |
| 9 | Ohio | 15 | $2.10 | 92 |
| 10 | Pennsylvania | 15 | $1.74 | 84 |
| Typical state (median) | $2.87 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for STR management companies, including job values, channels and a 90-day plan, is in How can a short-term rental management company get more owners?. For the channels behind the numbers above:
FIndex
Other industries in New Jersey
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Cash home buyers and investors
- Ranch and land brokers
- Cemetery plot resale
- Vehicle lease exit and transfer
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, New Jersey, Sep 2025 to Aug 2026Methodology