Therapy and counseling practices search demand in Delaware (2026 data)

Market brief / Therapy and counseling practices in DelawarePage 1 of 1

ABottom line

A lower-half market with bid estimates 2% above the typical state.

Short answer

Delaware is in the lower half of 51 markets (the states and DC with data) for breadth of therapy and counseling practices search demand, with 22 distinct search terms at 100 or more searches a month. The median top-of-page bid is $16.01, 2% above the typical state ($15.73).

BTop searches

What people in Delaware search for

The most-searched therapy and counseling practices terms in Delaware, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Delaware
Search term	Monthly searches in Delaware	Top-of-page bid
therapist near meNear me	1K-10K	$22.47
therapy for anxiety	100-1K	$32.08
couples counseling	100-1K	$21.35
couples therapy	100-1K	$20.64
couples therapy therapist	100-1K	$20.64
relationship counseling	100-1K	$19.18
mental counseling	100-1K	$18.84
counseling	100-1K	$18.42
marriage counselor	100-1K	$16.01
marital counseling	100-1K	$16.01
marriage and relationship counseling	100-1K	$16.01
marriage and couples counseling	100-1K	$16.01

Google Ads Keyword Planner, Delaware, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a therapy practice in Delaware

#FindingWhat to do
C1
Bids track the typical state.A $16.01 median bid estimate sits close to the $15.73 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $21.35 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.

What to doOne well-built site with strong service pages can often cover the whole state.
C4
Search demand per resident is below the national average.Index 74, where 100 is the US average.

What to doPlan targets on the state’s own numbers, not national averages.

DHow Delaware compares

Delaware against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
42	Maine	25	$14.45	61
43	District of Columbia	23	$19.43	180
44	Delaware	22	$16.01	74
45	Rhode Island	22	$12.72	70
46	Montana	21	$21.81	47
	Typical state (median)		$15.73	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for therapy practices, including job values, channels and a 90-day plan, is in How can a therapy practice get more clients?. For the channels behind the numbers above:

Google Ads Keyword Planner, Delaware, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Therapy and counseling practices search demand in Delaware

A lower-half market with bid estimates 2% above the typical state.

What people in Delaware search for

What this means for a therapy practice in Delaware

Delaware against its nearest markets

Where to start

Other industries in Delaware

The Lead Generation Playbook for Service Businesses.

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