Therapy and counseling practices search demand in Louisiana (2026 data)

Market brief / Therapy and counseling practices in LouisianaPage 1 of 1

ABottom line

A lower-half market with bid estimates 15% below the typical state.

Short answer

Louisiana is in the lower half of 51 markets (the states and DC with data) for breadth of therapy and counseling practices search demand, with 42 distinct search terms at 100 or more searches a month. The median top-of-page bid is $13.34, 15% below the typical state ($15.73). Advertisers bid less here than in most states.

BTop searches

What people in Louisiana search for

The most-searched therapy and counseling practices terms in Louisiana, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Louisiana
Search term	Monthly searches in Louisiana	Top-of-page bid
counseling	1K-10K	$17.97
relationship therapists	1K-10K	$16.70
relationship counseling	1K-10K	$16.43
couples therapy	1K-10K	$16.16
couples therapy therapist	1K-10K	$16.16
therapist near meNear me	1K-10K	$15.21
marriage counselor	1K-10K	$13.34
marital counseling	1K-10K	$13.34
marriage and relationship counseling	1K-10K	$13.34
marriage and couples counseling	1K-10K	$13.34
marital relationship counseling	1K-10K	$13.34
marriage and counseling	1K-10K	$13.34

Google Ads Keyword Planner, Louisiana, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a therapy practice in Louisiana

#FindingWhat to do
C1
Bids run below the typical state.A $13.34 median bid estimate is 15% under the typical state. Bid estimates are not what a lead costs.

What to doTest any paid campaign on cost per booked job before scaling it.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $17.97 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
A mid-sized market.Louisiana sits in the middle of the national ranking.

What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.

DHow Louisiana compares

Louisiana against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
25	Alabama	44	$13.77	83
26	Connecticut	43	$16.55	116
27	Louisiana	42	$13.34	87
28	Kansas	42	$13.80	112
29	Utah	41	$14.87	133
	Typical state (median)		$15.73	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for therapy practices, including job values, channels and a 90-day plan, is in How can a therapy practice get more clients?. For the channels behind the numbers above:

Google Ads Keyword Planner, Louisiana, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Therapy and counseling practices search demand in Louisiana

A lower-half market with bid estimates 15% below the typical state.

What people in Louisiana search for

What this means for a therapy practice in Louisiana

Louisiana against its nearest markets

Where to start

Other industries in Louisiana

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