Market brief / Therapy and counseling practices in WisconsinPage 1 of 1
ABottom line
An upper-half market with bid estimates 22% below the typical state.
Short answer
Wisconsin is in the upper half of 51 markets (the states and DC with data) for breadth of therapy and counseling practices search demand, with 47 distinct search terms at 100 or more searches a month. The median top-of-page bid is $12.24, 22% below the typical state ($15.73). Advertisers bid less here than in most states.
BTop searches
What people in Wisconsin search for
The most-searched therapy and counseling practices terms in Wisconsin, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Wisconsin | Top-of-page bid |
|---|---|---|
| relationship therapists | 1K-10K | $21.95 |
| therapist near meNear me | 1K-10K | $19.75 |
| counseling | 1K-10K | $19.07 |
| relationship counseling | 1K-10K | $19.06 |
| therapy for anxiety | 1K-10K | $18.44 |
| couples therapy | 1K-10K | $16.23 |
| couples therapy therapist | 1K-10K | $16.23 |
| couples counseling | 1K-10K | $15.97 |
| marriage counseling near meNear me | 1K-10K | $11.99 |
| marital counseling near meNear me | 1K-10K | $11.99 |
| marriage counselor | 1K-10K | $11.42 |
| marriage and relationship counseling | 1K-10K | $11.42 |
Google Ads Keyword Planner, Wisconsin, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a therapy practice in Wisconsin
- C1 Bids run below the typical state.A $12.24 median bid estimate is 22% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $21.95 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Wisconsin sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 3 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
DHow Wisconsin compares
Wisconsin against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 21 | Missouri | 48 | $15.50 | 81 |
| 22 | Oregon | 47 | $15.71 | 118 |
| 23 | Wisconsin | 47 | $12.24 | 81 |
| 24 | South Carolina | 45 | $15.17 | 87 |
| 25 | Alabama | 44 | $13.77 | 83 |
| Typical state (median) | $15.73 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for therapy practices, including job values, channels and a 90-day plan, is in How can a therapy practice get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Wisconsin
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Cash home buyers and investors
- Ranch and land brokers
- Stair lifts
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Wisconsin, Sep 2025 to Aug 2026Methodology