Market brief / Walk-in showers and bath remodels in ConnecticutPage 1 of 1
ABottom line
An upper-half market with bid estimates 17% below the typical state.
Short answer
Connecticut is in the upper half of 51 markets (the states and DC with data) for breadth of walk-in showers and bath remodels search demand, with 100 distinct search terms at 100 or more searches a month. The median top-of-page bid is $16.20, 17% below the typical state ($19.58). Advertisers bid less here than in most states.
BTop searches
What people in Connecticut search for
The most-searched walk-in showers and bath remodels terms in Connecticut, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Connecticut | Top-of-page bid |
|---|---|---|
| bathroom remodel contractors | 1K-10K | $70.00 |
| bathroom renovation contractors | 1K-10K | $70.00 |
| remodeling bathroom contractors | 1K-10K | $70.00 |
| bathroom remodel | 1K-10K | $55.00 |
| bathroom remodel bathtub | 1K-10K | $55.00 |
| bathroom remodel companies | 100-1K | $78.38 |
| bath remodeling companies | 100-1K | $78.38 |
| bathroom renovation companies | 100-1K | $78.38 |
| bath renovation companies | 100-1K | $78.38 |
| bath remodel near meNear me | 100-1K | $70.00 |
| bathroom renovations near meNear me | 100-1K | $65.30 |
| bath renovations near meNear me | 100-1K | $65.30 |
Google Ads Keyword Planner, Connecticut, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a bath remodeler in Connecticut
- C1 Bids run below the typical state.A $16.20 median bid estimate is 17% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $65.30 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Connecticut sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 3 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
DHow Connecticut compares
Connecticut against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 24 | Alabama | 120 | $16.75 | 113 |
| 25 | Kentucky | 105 | $24.20 | 117 |
| 26 | Connecticut | 100 | $16.20 | 114 |
| 27 | Louisiana | 100 | $15.10 | 74 |
| 28 | Oregon | 98 | $23.51 | 97 |
| Typical state (median) | $19.58 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for bath remodelers, including job values, channels and a 90-day plan, is in How can a bath remodeling company get more customers?. For the channels behind the numbers above:
FIndex
Other industries in Connecticut
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Connecticut, Sep 2025 to Aug 2026Methodology