Market brief / Walk-in showers and bath remodels in District of ColumbiaPage 1 of 1
ABottom line
A lower-half market with bid estimates 4% above the typical state.
Short answer
District of Columbia is in the lower half of 51 markets (the states and DC with data) for breadth of walk-in showers and bath remodels search demand, with 20 distinct search terms at 100 or more searches a month. The median top-of-page bid is $20.31, 4% above the typical state ($19.58).
BTop searches
What people in District of Columbia search for
The most-searched walk-in showers and bath remodels terms in District of Columbia, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in District of Columbia | Top-of-page bid |
|---|---|---|
| bathroom remodel near meNear me | 100-1K | $95.80 |
| bathroom renovations near meNear me | 100-1K | $95.80 |
| bathroom renovation contractors near meNear me | 100-1K | $95.80 |
| bath renovations near meNear me | 100-1K | $95.80 |
| bathroom renos near meNear me | 100-1K | $95.80 |
| bathroom remodel bathtub | 100-1K | $61.67 |
| bathroom remodel cost | 100-1K | $20.31 |
| bathroom renovation cost | 100-1K | $20.31 |
| bath remodel cost | 100-1K | $20.31 |
| cost to redo bathroom | 100-1K | $20.31 |
| bathroom remodel price | 100-1K | $20.31 |
| bathroom redesign cost | 100-1K | $20.31 |
Google Ads Keyword Planner, District of Columbia, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a bath remodeler in District of Columbia
- C1 Bids track the typical state.A $20.31 median bid estimate sits close to the $19.58 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $95.80 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
- C4 5 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
DHow District of Columbia compares
District of Columbia against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 41 | Delaware | 22 | $37.55 | 60 |
| 42 | Maine | 22 | $25.15 | 45 |
| 43 | District of Columbia | 20 | $20.31 | 82 |
| 44 | Rhode Island | 19 | $21.23 | 49 |
| 45 | Hawaii | 18 | $7.02 | 36 |
| Typical state (median) | $19.58 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for bath remodelers, including job values, channels and a 90-day plan, is in How can a bath remodeling company get more customers?. For the channels behind the numbers above:
FIndex
Other industries in District of Columbia
Google Ads Keyword Planner, District of Columbia, Sep 2025 to Aug 2026Methodology