Market brief / Chemical and ingredient suppliers in KansasPage 1 of 1
ABottom line
A lower-half market with bid estimates 6% below the typical state.
Short answer
Kansas is in the lower half of 51 markets (the states and DC with data) for breadth of chemical and ingredient suppliers search demand, with 19 distinct search terms at 100 or more searches a month. The median top-of-page bid is $1.41, 6% below the typical state ($1.50).
BTop searches
What people in Kansas search for
The most-searched chemical and ingredient suppliers terms in Kansas, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Kansas | Top-of-page bid |
|---|---|---|
| isopropyl alcohol | 100-1K | $15.07 |
| alcohol 2 propanol | 100-1K | $15.07 |
| isopropyl alcohol and isopropanol | 100-1K | $15.07 |
| 99 isopropyl alcohol | 100-1K | $4.62 |
| 99 ipa alcohol | 100-1K | $4.62 |
| soap making products | 100-1K | $2.02 |
| soap making store | 100-1K | $2.02 |
| oil jojoba | 100-1K | $1.41 |
| fractionated coconut oil | 100-1K | $1.01 |
| melt and pour soap base | 100-1K | $0.88 |
| melt n pour soap base | 100-1K | $0.88 |
| melt & pour soap base wholesale | 100-1K | $0.88 |
Google Ads Keyword Planner, Kansas, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a chemical supplier in Kansas
- C1 Bids track the typical state.A $1.41 median bid estimate sits close to the $1.50 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $15.07 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
- C4 Search demand per resident is below the national average.Index 51, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Kansas compares
Kansas against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 31 | Utah | 22 | $2.14 | 132 |
| 32 | Nevada | 21 | $1.77 | 118 |
| 33 | Kansas | 19 | $1.41 | 51 |
| 34 | Arkansas | 18 | $1.23 | 47 |
| 35 | Mississippi | 17 | $1.29 | 46 |
| Typical state (median) | $1.50 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for chemical suppliers, including job values, channels and a 90-day plan, is in How can a chemical and ingredient supplier get more customers?. For the channels behind the numbers above:
FIndex
Other industries in Kansas
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Financial advisors
- Private student loan help
- Property management
- Ranch and land brokers
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
Google Ads Keyword Planner, Kansas, Sep 2025 to Aug 2026Methodology