Strive LeadGen Field ManualState reportFinancial advisors / KansasData Sep 2025 to Aug 2026

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Market brief / KS

Financial advisors search demand in Kansas

What Kansas customers search for, what advertisers pay, and how the market compares.

ReportKS-FINANCIAL-ADVISORS

Market
Kansas
Industry
Financial advisors
Search terms
83
Data window
Sep 2025 to Aug 2026
Pulled
Oct 5, 2026

Market brief / Financial advisors in KansasPage 1 of 1

ABottom line

A lower-half market with bid estimates 2% above the typical state.

Short answer

Kansas is in the lower half of 51 markets (the states and DC with data) for breadth of financial advisors search demand, with 83 distinct search terms at 100 or more searches a month. The median top-of-page bid is $12.53, 2% above the typical state ($12.28).

BTop searches

The most-searched financial advisors terms in Kansas, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Kansas
Search termMonthly searches in KansasTop-of-page bid
fidelity roth ira 1K-10K $31.55
fidelity investments roth ira 1K-10K $31.55
financial advisor 1K-10K $29.13
financial planner 1K-10K $21.08
certified financial planner 1K-10K $15.37
chartered financial planner 1K-10K $15.37
wells fargo advisors llc 1K-10K $15.00
estate planning attorney 1K-10K $14.00
401k 1K-10K $13.53
retirement planning 1K-10K $12.53
roth ira 1K-10K $10.80
fidelity 401k 1K-10K $8.23

Google Ads Keyword Planner, Kansas, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a financial advisory firm in Kansas

  1. C1
    Bids track the typical state.A $12.53 median bid estimate sits close to the $12.28 typical-state figure.
  2. C2
    For the top 10% of terms, Google's top-of-page bid estimate (high range) is $29.15 or more.Those are usually the high-intent searches.
    What to doRank organically for them: that is where the biggest savings sit.
  3. C3
    A mid-sized market.Kansas sits in the middle of the national ranking.
    What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.

DHow Kansas compares

Kansas against its nearest markets

Table D.1 / Nearest markets by breadth of demand
RankStateDistinct termsMedian bid estimatePer resident
27Louisiana85$12.9778
28Kentucky85$12.5370
29Kansas83$12.53102
30Iowa79$9.7092
31Utah79$11.1381
Typical state (median)$12.28100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for financial advisory firms, including job values, channels and a 90-day plan, is in How can a financial advisor get more clients?. For the channels behind the numbers above:

FIndex

Other industries in Kansas

Google Ads Keyword Planner, Kansas, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

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Flat-fee organic marketing

Organic search marketing for financial advisory firms, on a flat fee.

Strive is a new company (founded 2026) that builds organic search programs. For financial advisory firms the only structure offered is a flat fee: never payment per patient, client or referral.

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