Market brief / Concrete in MassachusettsPage 1 of 1
ABottom line
An upper-half market with bid estimates 19% below the typical state.
Short answer
Massachusetts is in the upper half of 50 markets (the states and DC with data) for breadth of concrete search demand, with 107 distinct search terms at 100 or more searches a month. The median top-of-page bid is $7.51, 19% below the typical state ($9.26). Advertisers bid less here than in most states.
BTop searches
What people in Massachusetts search for
The most-searched concrete terms in Massachusetts, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Massachusetts | Top-of-page bid |
|---|---|---|
| concrete foundation contractors | 100-1K | $26.01 |
| concrete footing contractors | 100-1K | $26.01 |
| paver contractors near meNear me | 100-1K | $21.38 |
| concrete repair near meNear me | 100-1K | $19.01 |
| driveways contractors near meNear me | 100-1K | $18.33 |
| concrete slab contractors | 100-1K | $17.52 |
| concrete pad contractors | 100-1K | $17.52 |
| concrete contractors near meNear me | 100-1K | $16.88 |
| cement contractors near meNear me | 100-1K | $16.88 |
| concrete company | 100-1K | $15.33 |
| driveway pavers | 100-1K | $15.23 |
| concrete companies near meNear me | 100-1K | $15.00 |
Google Ads Keyword Planner, Massachusetts, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a concrete contractor in Massachusetts
- C1 Bids run below the typical state.A $7.51 median bid estimate is 19% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $15.33 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Massachusetts sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 6 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is below the national average.Index 71, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Massachusetts compares
Massachusetts against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 18 | Colorado | 110 | $14.80 | 101 |
| 19 | Minnesota | 110 | $11.97 | 104 |
| 20 | Massachusetts | 107 | $7.51 | 71 |
| 21 | Oregon | 99 | $23.08 | 119 |
| 22 | Arizona | 90 | $11.71 | 67 |
| Typical state (median) | $9.26 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for concrete contractors, including job values, channels and a 90-day plan, is in How can a concrete contractor get more leads?. For the channels behind the numbers above:
FIndex
Other industries in Massachusetts
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Fire sprinkler inspection
- Remodeling
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Massachusetts, Sep 2025 to Aug 2026Methodology