Market brief / Ranch and land brokers in MassachusettsPage 1 of 1
ABottom line
A lower-half market with bid estimates 30% below the typical state.
Short answer
Massachusetts is in the lower half of 51 markets (the states and DC with data) for breadth of ranch and land brokers search demand, with 26 distinct search terms at 100 or more searches a month. The median top-of-page bid is $0.59, 30% below the typical state ($0.84). Advertisers bid less here than in most states.
BTop searches
What people in Massachusetts search for
The most-searched ranch and land brokers terms in Massachusetts, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Massachusetts | Top-of-page bid |
|---|---|---|
| land for sale near meNear me | 1K-10K | $0.71 |
| land loan | 100-1K | $7.20 |
| land lenders | 100-1K | $7.20 |
| buy land | 100-1K | $0.90 |
| ranch houses for sale | 100-1K | $0.90 |
| commercial land for sale near meNear me | 100-1K | $0.86 |
| ranch for sale | 100-1K | $0.82 |
| lots of land for sale | 100-1K | $0.82 |
| ranch for sell | 100-1K | $0.82 |
| cheap land for sale | 100-1K | $0.64 |
| buy cheap land | 100-1K | $0.64 |
| cheap acreage for sale | 100-1K | $0.64 |
Google Ads Keyword Planner, Massachusetts, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a land brokerage in Massachusetts
- C1 Bids run below the typical state.A $0.59 median bid estimate is 30% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $0.90 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Massachusetts sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 Search demand per resident is below the national average.Index 38, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Massachusetts compares
Massachusetts against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 27 | Maryland | 28 | $0.90 | 46 |
| 28 | Oklahoma | 28 | $0.86 | 71 |
| 29 | Massachusetts | 26 | $0.59 | 38 |
| 30 | Arkansas | 24 | $0.84 | 84 |
| 31 | Oregon | 24 | $0.85 | 60 |
| Typical state (median) | $0.84 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for land brokerages, including job values, channels and a 90-day plan, is in How can a land brokerage get more buyers and sellers?. For the channels behind the numbers above:
FIndex
Other industries in Massachusetts
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Massachusetts, Sep 2025 to Aug 2026Methodology