Strive LeadGen Field ManualState reportDecks / New HampshireData Sep 2025 to Aug 2026

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Market brief / NH

Decks search demand in New Hampshire

What New Hampshire customers search for, what advertisers pay, and how the market compares.

ReportNH-DECKS

Market
New Hampshire
Industry
Decks
Search terms
32
Data window
Sep 2025 to Aug 2026
Pulled
Oct 5, 2026

Market brief / Decks in New HampshirePage 1 of 1

ABottom line

A lower-half market with bid estimates 13% below the typical state.

Short answer

New Hampshire is in the lower half of 51 markets (the states and DC with data) for breadth of decks search demand, with 32 distinct search terms at 100 or more searches a month. The median top-of-page bid is $3.84, 13% below the typical state ($4.42).

BTop searches

The most-searched decks terms in New Hampshire, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, New Hampshire
Search termMonthly searches in New HampshireTop-of-page bid
trex 1K-10K $3.65
deck builder 100-1K $18.51
gazebo 100-1K $15.00
pergola 100-1K $9.28
outdoor patio set cover 100-1K $7.84
patio set with cover 100-1K $7.84
covered patio set 100-1K $7.84
decks 100-1K $7.55
screen and porch 100-1K $4.62
screen on porch 100-1K $4.62
porch with screen 100-1K $4.62
composite deck 100-1K $4.58

Google Ads Keyword Planner, New Hampshire, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a deck builder in New Hampshire

  1. C1
    Bids track the typical state.A $3.84 median bid estimate sits close to the $4.42 typical-state figure.
  2. C2
    For the top 10% of terms, Google's top-of-page bid estimate (high range) is $9.28 or more.Those are usually the high-intent searches.
    What to doRank organically for them: that is where the biggest savings sit.
  3. C3
    Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.
    What to doOne well-built site with strong service pages can often cover the whole state.

DHow New Hampshire compares

New Hampshire against its nearest markets

Table D.1 / Nearest markets by breadth of demand
RankStateDistinct termsMedian bid estimatePer resident
34Arkansas38$3.6363
35Mississippi34$3.0662
36New Hampshire32$3.8487
37Nebraska30$5.2285
38Idaho29$3.6783
Typical state (median)$4.42100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for deck builders, including job values, channels and a 90-day plan, is in How can a deck builder get more customers?. For the channels behind the numbers above:

FIndex

Other industries in New Hampshire

Google Ads Keyword Planner, New Hampshire, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

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Want decks leads in New Hampshire?

Strive is a new company (founded 2026) building organic search sites that send each inquiry to one business per territory. Ask whether New Hampshire is planned for decks.

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