Market brief / Plumbing in New HampshirePage 1 of 1
ABottom line
A lower-half market with bid estimates 3% below the typical state.
Short answer
New Hampshire is in the lower half of 51 markets (the states and DC with data) for breadth of plumbing search demand, with 47 distinct search terms at 100 or more searches a month. The median top-of-page bid is $19.43, 3% below the typical state ($20.13).
BTop searches
What people in New Hampshire search for
The most-searched plumbing terms in New Hampshire, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in New Hampshire | Top-of-page bid |
|---|---|---|
| plumber | 1K-10K | $49.50 |
| septic pumping near meNear me | 1K-10K | $12.10 |
| garbage disposal repair | 100-1K | $76.38 |
| fix garbage disposal | 100-1K | $76.38 |
| drain cleaning companies | 100-1K | $55.00 |
| plumbing and heating near meNear me | 100-1K | $49.50 |
| emergency plumberUrgent | 100-1K | $47.83 |
| plumbing companies near meNear me | 100-1K | $45.00 |
| plumbing services near meNear me | 100-1K | $40.34 |
| service plumbers near meNear me | 100-1K | $40.34 |
| drain cleaning near meNear me | 100-1K | $40.00 |
| drain near meNear me | 100-1K | $40.00 |
Google Ads Keyword Planner, New Hampshire, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a plumbing company in New Hampshire
- C1 Bids track the typical state.A $19.43 median bid estimate sits close to the $20.13 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $49.50 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
- C4 7 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Urgent searches make the top list.Response speed decides who wins those calls.What to doAnswer live, and have after-hours coverage.
DHow New Hampshire compares
New Hampshire against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 35 | Mississippi | 57 | $10.14 | 65 |
| 36 | New Mexico | 53 | $19.45 | 54 |
| 37 | New Hampshire | 47 | $19.43 | 98 |
| 38 | Idaho | 43 | $61.42 | 49 |
| 39 | West Virginia | 43 | $8.62 | 55 |
| Typical state (median) | $20.13 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for plumbing companies, including job values, channels and a 90-day plan, is in How can a plumbing company get more leads?. For the channels behind the numbers above:
FIndex
Other industries in New Hampshire
- HVAC
- Roofing
- Water damage restoration
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Financial advisors
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
Google Ads Keyword Planner, New Hampshire, Sep 2025 to Aug 2026Methodology