Market brief / Financial advisors in North DakotaPage 1 of 1
ABottom line
A lower-half market with bid estimates 17% below the typical state.
Short answer
North Dakota is in the lower half of 51 markets (the states and DC with data) for breadth of financial advisors search demand, with 22 distinct search terms at 100 or more searches a month. The median top-of-page bid is $10.18, 17% below the typical state ($12.28). Advertisers bid less here than in most states.
BTop searches
What people in North Dakota search for
The most-searched financial advisors terms in North Dakota, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in North Dakota | Top-of-page bid |
|---|---|---|
| fidelity roth ira | 100-1K | $39.61 |
| fidelity investments roth ira | 100-1K | $39.61 |
| financial advisor | 100-1K | $28.80 |
| financial planner | 100-1K | $22.11 |
| 401k | 100-1K | $16.58 |
| wells fargo advisors llc | 100-1K | $15.00 |
| roth ira | 100-1K | $10.21 |
| retirement planning | 100-1K | $10.18 |
| certified financial planner | 100-1K | $10.00 |
| chartered financial planner | 100-1K | $10.00 |
| certified financial advisor | 100-1K | $8.07 |
| chartered financial advisor | 100-1K | $8.07 |
Google Ads Keyword Planner, North Dakota, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a financial advisory firm in North Dakota
- C1 Bids run below the typical state.A $10.18 median bid estimate is 17% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $39.61 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
- C4 Search demand per resident is below the national average.Index 40, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow North Dakota compares
North Dakota against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 46 | Montana | 28 | $11.62 | 36 |
| 47 | South Dakota | 23 | $12.69 | 36 |
| 48 | North Dakota | 22 | $10.18 | 40 |
| 49 | Vermont | 22 | $14.88 | 49 |
| 50 | Alaska | 20 | $14.93 | 39 |
| Typical state (median) | $12.28 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for financial advisory firms, including job values, channels and a 90-day plan, is in How can a financial advisor get more clients?. For the channels behind the numbers above:
FIndex
Other industries in North Dakota
Google Ads Keyword Planner, North Dakota, Sep 2025 to Aug 2026Methodology