Market brief / Financial advisors in VermontPage 1 of 1
ABottom line
A lower-half market with bid estimates 21% above the typical state.
Short answer
Vermont is in the lower half of 51 markets (the states and DC with data) for breadth of financial advisors search demand, with 22 distinct search terms at 100 or more searches a month. The median top-of-page bid is $14.88, 21% above the typical state ($12.28). Advertisers bid more here than in most states, which makes organic visibility worth more.
BTop searches
What people in Vermont search for
The most-searched financial advisors terms in Vermont, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Vermont | Top-of-page bid |
|---|---|---|
| fidelity roth ira | 100-1K | $35.78 |
| fidelity investments roth ira | 100-1K | $35.78 |
| financial advisors near meNear me | 100-1K | $30.49 |
| financial advice near meNear me | 100-1K | $30.49 |
| personal financial advisor near meNear me | 100-1K | $30.49 |
| financial planner | 100-1K | $25.21 |
| certified financial planner | 100-1K | $18.00 |
| chartered financial planner | 100-1K | $18.00 |
| wells fargo advisors llc | 100-1K | $15.00 |
| traditional ira | 100-1K | $14.75 |
| retirement planning | 100-1K | $13.46 |
| 401k | 100-1K | $11.60 |
Google Ads Keyword Planner, Vermont, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a financial advisory firm in Vermont
- C1 Advertisers bid more here.At a $14.88 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Vermont than in most states.What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $35.78 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 Total demand is modest.Each lead carries more weight, so tracking every one to a booked job matters more than chasing volume.What to doOne well-built site with strong service pages can often cover the whole state.
- C4 3 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is below the national average.Index 49, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Vermont compares
Vermont against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 47 | South Dakota | 23 | $12.69 | 36 |
| 48 | North Dakota | 22 | $10.18 | 40 |
| 49 | Vermont | 22 | $14.88 | 49 |
| 50 | Alaska | 20 | $14.93 | 39 |
| 51 | Wyoming | 16 | $12.92 | 40 |
| Typical state (median) | $12.28 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for financial advisory firms, including job values, channels and a 90-day plan, is in How can a financial advisor get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Vermont
Google Ads Keyword Planner, Vermont, Sep 2025 to Aug 2026Methodology