Market brief / Chemical and ingredient suppliers in MichiganPage 1 of 1
ABottom line
A top 10 market with bid estimates in line with the typical state.
Short answer
Michigan is in the top 10 of 51 markets (the states and DC with data) for breadth of chemical and ingredient suppliers search demand, with 48 distinct search terms at 100 or more searches a month. The median top-of-page bid is $1.50, 0% above the typical state ($1.50).
BTop searches
What people in Michigan search for
The most-searched chemical and ingredient suppliers terms in Michigan, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Michigan | Top-of-page bid |
|---|---|---|
| isopropyl alcohol | 1K-10K | $12.00 |
| alcohol 2 propanol | 1K-10K | $12.00 |
| isopropyl alcohol and isopropanol | 1K-10K | $12.00 |
| glycerin | 1K-10K | $2.50 |
| oil jojoba | 1K-10K | $1.54 |
| isopropyl alcohol 2 propanol | 100-1K | $14.00 |
| glycerine | 100-1K | $10.15 |
| aztec candle and soap | 100-1K | $5.84 |
| 99 isopropyl alcohol | 100-1K | $5.31 |
| 99 ipa alcohol | 100-1K | $5.31 |
| 99 alcohol | 100-1K | $3.25 |
| isopropyl alcohol 90 | 100-1K | $3.03 |
Google Ads Keyword Planner, Michigan, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a chemical supplier in Michigan
- C1 Bids track the typical state.A $1.50 median bid estimate sits close to the $1.50 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $12.00 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 One of the broadest chemical and ingredient suppliers markets in the country.Expect heavy competition for the Map Pack in the major metros.What to doSpecific service pages and suburb-level relevance usually beat one broad page.
- C4 Search demand per resident is below the national average.Index 80, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Michigan compares
Michigan against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 8 | Pennsylvania | 53 | $1.40 | 71 |
| 9 | Ohio | 51 | $1.51 | 77 |
| 10 | Michigan | 48 | $1.50 | 80 |
| 11 | Virginia | 47 | $1.53 | 92 |
| 12 | New Jersey | 46 | $1.52 | 84 |
| Typical state (median) | $1.50 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for chemical suppliers, including job values, channels and a 90-day plan, is in How can a chemical and ingredient supplier get more customers?. For the channels behind the numbers above:
FIndex
Other industries in Michigan
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Wildlife removal
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Cash home buyers and investors
- Ranch and land brokers
- Vehicle lease exit and transfer
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Warehouse racking
Google Ads Keyword Planner, Michigan, Sep 2025 to Aug 2026Methodology