Market brief / Property management in MichiganPage 1 of 1
ABottom line
An upper-half market with bid estimates 5% below the typical state.
Short answer
Michigan is in the upper half of 51 markets (the states and DC with data) for breadth of property management search demand, with 41 distinct search terms at 100 or more searches a month. The median top-of-page bid is $13.28, 5% below the typical state ($13.99).
BTop searches
What people in Michigan search for
The most-searched property management terms in Michigan, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Michigan | Top-of-page bid |
|---|---|---|
| zillow rental manager | 1K-10K | $11.18 |
| property management companies | 1K-10K | $10.08 |
| certified property manager | 1K-10K | $9.32 |
| property management | 1K-10K | $9.23 |
| property management properties | 1K-10K | $9.23 |
| hoa management | 100-1K | $52.31 |
| hoa mgmt | 100-1K | $52.31 |
| tenant background check | 100-1K | $28.89 |
| landlord background check | 100-1K | $28.89 |
| tenant screening background check | 100-1K | $28.89 |
| tenant background screening | 100-1K | $28.89 |
| background credit check for landlords | 100-1K | $28.89 |
Google Ads Keyword Planner, Michigan, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a property management company in Michigan
- C1 Bids track the typical state.A $13.28 median bid estimate sits close to the $13.99 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $28.89 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Michigan sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
DHow Michigan compares
Michigan against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 12 | Oregon | 44 | $6.21 | 215 |
| 13 | Arizona | 43 | $26.75 | 132 |
| 14 | Michigan | 41 | $13.28 | 87 |
| 15 | Tennessee | 39 | $14.89 | 107 |
| 16 | Pennsylvania | 38 | $13.93 | 73 |
| Typical state (median) | $13.99 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for property management companies, including job values, channels and a 90-day plan, is in How can a property management company get more owners?. For the channels behind the numbers above:
FIndex
Other industries in Michigan
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Wildlife removal
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Cash home buyers and investors
- Ranch and land brokers
- Vehicle lease exit and transfer
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Michigan, Sep 2025 to Aug 2026Methodology