Public adjusters search demand in Michigan (2026 data)

Market brief / Public adjusters in MichiganPage 1 of 1

ABottom line

An upper-half market with bid estimates 6% below the typical state.

Short answer

Michigan is in the upper half of 51 markets (the states and DC with data) for breadth of public adjusters search demand, with 34 distinct search terms at 100 or more searches a month. The median top-of-page bid is $18.80, 6% below the typical state ($20.01).

BTop searches

What people in Michigan search for

The most-searched public adjusters terms in Michigan, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Michigan
Search term	Monthly searches in Michigan	Top-of-page bid
state farm claims	1K-10K	$20.83
claim	1K-10K	$18.56
adjusters	100-1K	$66.66
insurance claim	100-1K	$51.06
insurance adjuster	100-1K	$48.94
insurance claims adjuster	100-1K	$48.94
claims adjuster	100-1K	$24.40
auto adjuster	100-1K	$24.40
state farm insurance claim	100-1K	$24.04
progressive insurance claims	100-1K	$23.04
public adjuster	100-1K	$20.81
public claims adjuster	100-1K	$20.81

Google Ads Keyword Planner, Michigan, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a public adjusting firm in Michigan

#FindingWhat to do
C1
Bids track the typical state.A $18.80 median bid estimate sits close to the $20.01 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $48.94 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
A mid-sized market.Michigan sits in the middle of the national ranking.

What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.

DHow Michigan compares

Michigan against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
11	Arizona	38	$16.07	117
12	New Jersey	37	$20.43	105
13	Michigan	34	$18.80	82
14	Washington	33	$25.94	103
15	Tennessee	33	$17.75	96
	Typical state (median)		$20.01	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for public adjusting firms, including job values, channels and a 90-day plan, is in How can a public adjusting firm get more clients?. For the channels behind the numbers above:

FIndex

Other industries in Michigan

Google Ads Keyword Planner, Michigan, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Public adjusters search demand in Michigan