Property management search demand in Pennsylvania (2026 data)

Market brief / Property management in PennsylvaniaPage 1 of 1

ABottom line

An upper-half market with bid estimates in line with the typical state.

Short answer

Pennsylvania is in the upper half of 51 markets (the states and DC with data) for breadth of property management search demand, with 38 distinct search terms at 100 or more searches a month. The median top-of-page bid is $13.93, 0% above the typical state ($13.99).

BTop searches

What people in Pennsylvania search for

The most-searched property management terms in Pennsylvania, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Pennsylvania
Search term	Monthly searches in Pennsylvania	Top-of-page bid
property management near meNear me	1K-10K	$12.89
zillow rental manager	1K-10K	$12.22
certified property manager	1K-10K	$9.83
property management properties	1K-10K	$9.47
property management companies	1K-10K	$9.30
elite property management	1K-10K	$4.14
tenant screening services	100-1K	$38.64
tenant screening company	100-1K	$38.64
tenant background screening services	100-1K	$38.64
appfolio property manager	100-1K	$27.18
hoa management	100-1K	$26.11
hoa mgmt	100-1K	$26.11

Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a property management company in Pennsylvania

#FindingWhat to do
C1
Bids track the typical state.A $13.93 median bid estimate sits close to the $13.99 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $27.18 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
A mid-sized market.Pennsylvania sits in the middle of the national ranking.

What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
C4
Search demand per resident is below the national average.Index 73, where 100 is the US average.

What to doPlan targets on the state’s own numbers, not national averages.

DHow Pennsylvania compares

Pennsylvania against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
14	Michigan	41	$13.28	87
15	Tennessee	39	$14.89	107
16	Pennsylvania	38	$13.93	73
17	Maryland	32	$14.21	97
18	New Jersey	28	$24.08	69
	Typical state (median)		$13.99	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for property management companies, including job values, channels and a 90-day plan, is in How can a property management company get more owners?. For the channels behind the numbers above:

FIndex

Other industries in Pennsylvania

Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Property management search demand in Pennsylvania