Law firms search demand in Pennsylvania (2026 data)

Market brief / Law firms in PennsylvaniaPage 1 of 1

ABottom line

A top 10 market with bid estimates 12% below the typical state.

Short answer

Pennsylvania is in the top 10 of 51 markets (the states and DC with data) for breadth of law firms search demand, with 426 distinct search terms at 100 or more searches a month. The median top-of-page bid is $22.24, 12% below the typical state ($25.24).

BTop searches

What people in Pennsylvania search for

The most-searched law firms terms in Pennsylvania, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Pennsylvania
Search term	Monthly searches in Pennsylvania	Top-of-page bid
estate planning attorney	10K-100K	$19.41
estate planning for lawyers	10K-100K	$19.41
workers comp lawyer	1K-10K	$800.00
workers compensation attorney	1K-10K	$701.29
workmans comp attorney near meNear me	1K-10K	$602.08
workers compensation law firms near meNear me	1K-10K	$602.08
workman's comp lawyers near meNear me	1K-10K	$593.55
workman's compensation lawyers near meNear me	1K-10K	$593.55
lawyers for auto accidents	1K-10K	$434.22
car accident lawyers near meNear me	1K-10K	$324.00
car injury lawyer near meNear me	1K-10K	$324.00
auto injury lawyers near meNear me	1K-10K	$324.00

Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a law firm in Pennsylvania

#FindingWhat to do
C1
Bids track the typical state.A $22.24 median bid estimate sits close to the $25.24 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $292.50 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest law firms markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
7 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.

What to doYour Google Business Profile, service area and reviews carry real weight.
C5
Search demand per resident is below the national average.Index 75, where 100 is the US average.

What to doPlan targets on the state’s own numbers, not national averages.

DHow Pennsylvania compares

Pennsylvania against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
7	Ohio	438	$19.91	149
8	North Carolina	434	$26.40	122
9	Pennsylvania	426	$22.24	75
10	Virginia	395	$22.91	91
11	New Jersey	384	$31.32	87
	Typical state (median)		$25.24	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for law firms, including job values, channels and a 90-day plan, is in How can a law firm get more clients?. For the channels behind the numbers above:

FIndex

Other industries in Pennsylvania

Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Law firms search demand in Pennsylvania