Roofing search demand in Pennsylvania (2026 data)

Market brief / Roofing in PennsylvaniaPage 1 of 1

ABottom line

A top 10 market with bid estimates 5% below the typical state.

Short answer

Pennsylvania is in the top 10 of 51 markets (the states and DC with data) for breadth of roofing search demand, with 270 distinct search terms at 100 or more searches a month. The median top-of-page bid is $11.46, 5% below the typical state ($12.03).

BTop searches

What people in Pennsylvania search for

The most-searched roofing terms in Pennsylvania, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Pennsylvania
Search term	Monthly searches in Pennsylvania	Top-of-page bid
roofing replacement near meNear me	1K-10K	$94.00
roofing companies near meNear me	1K-10K	$92.34
near me roofing companyNear me	1K-10K	$92.34
roofing business near meNear me	1K-10K	$92.34
roof repair near meNear me	1K-10K	$76.86
roofers near meNear me	1K-10K	$76.77
roof inspection	1K-10K	$75.64
roofing contractors near meNear me	1K-10K	$68.00
roof installers near meNear me	1K-10K	$68.00
roof leak repair	1K-10K	$63.19
fix roof leak	1K-10K	$63.19
roof leakage repairing	1K-10K	$63.19

Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a roofing company in Pennsylvania

#FindingWhat to do
C1
Bids track the typical state.A $11.46 median bid estimate sits close to the $12.03 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $73.03 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest roofing markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
8 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.

What to doYour Google Business Profile, service area and reviews carry real weight.

DHow Pennsylvania compares

Pennsylvania against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
4	New York	308	$11.96	77
5	Ohio	289	$14.87	140
6	Pennsylvania	270	$11.46	107
7	Illinois	242	$10.27	94
8	Michigan	214	$15.43	104
	Typical state (median)		$12.03	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for roofing companies, including job values, channels and a 90-day plan, is in How can a roofing company get more leads?. For the channels behind the numbers above:

FIndex

Other industries in Pennsylvania

Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Roofing search demand in Pennsylvania