Roofing search demand in Ohio (2026 data)

Market brief / Roofing in OhioPage 1 of 1

ABottom line

A top 5 market with bid estimates 24% above the typical state.

Short answer

Ohio is in the top 5 of 51 markets (the states and DC with data) for breadth of roofing search demand, with 289 distinct search terms at 100 or more searches a month. The median top-of-page bid is $14.87, 24% above the typical state ($12.03). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

What people in Ohio search for

The most-searched roofing terms in Ohio, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Ohio
Search term	Monthly searches in Ohio	Top-of-page bid
roofers	10K-100K	$61.95
roofing replacement near meNear me	1K-10K	$100.00
roof replacement	1K-10K	$95.89
roofing companies	1K-10K	$82.81
company roofing	1K-10K	$82.81
roofing business near meNear me	1K-10K	$80.79
roof repair	1K-10K	$80.00
roofing contractor	1K-10K	$80.00
roof inspection	1K-10K	$80.00
roofer contractors	1K-10K	$80.00
roof leak repair	1K-10K	$67.08
fix roof leak	1K-10K	$67.08

Google Ads Keyword Planner, Ohio, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a roofing company in Ohio

#FindingWhat to do
C1
Advertisers bid more here.At a $14.87 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Ohio than in most states.

What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $67.08 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest roofing markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
Search demand per resident is above the national average.Index 140, where 100 is the US average.

What to doMore people search per capita here, which supports more aggressive growth targets.

DHow Ohio compares

Ohio against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
3	Florida	362	$18.68	123
4	New York	308	$11.96	77
5	Ohio	289	$14.87	140
6	Pennsylvania	270	$11.46	107
7	Illinois	242	$10.27	94
	Typical state (median)		$12.03	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for roofing companies, including job values, channels and a 90-day plan, is in How can a roofing company get more leads?. For the channels behind the numbers above:

FIndex

Other industries in Ohio

Google Ads Keyword Planner, Ohio, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Roofing search demand in Ohio