Strive LeadGen Field ManualState reportGutters and windows / OhioData Sep 2025 to Aug 2026

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Market brief / OH

Gutters and windows search demand in Ohio

What Ohio customers search for, what advertisers pay, and how the market compares.

ReportOH-GUTTERS-AND-WINDOWS

Market
Ohio
Industry
Gutters and windows
Search terms
308
Data window
Sep 2025 to Aug 2026
Pulled
Oct 5, 2026

Market brief / Gutters and windows in OhioPage 1 of 1

ABottom line

A top 10 market with bid estimates 15% above the typical state.

Short answer

Ohio is in the top 10 of 51 markets (the states and DC with data) for breadth of gutters and windows search demand, with 308 distinct search terms at 100 or more searches a month. The median top-of-page bid is $22.86, 15% above the typical state ($19.93). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

The most-searched gutters and windows terms in Ohio, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Ohio
Search termMonthly searches in OhioTop-of-page bid
replacement windows near meNear me 1K-10K $125.70
window installation 1K-10K $116.00
window replacement companies 1K-10K $116.00
window replacement contractors 1K-10K $116.00
gutters near meNear me 1K-10K $95.00
gutter companies near meNear me 1K-10K $95.00
rain gutters near meNear me 1K-10K $95.00
gutter installation 1K-10K $89.56
rain gutter installation 1K-10K $89.56
house gutter installation 1K-10K $89.56
install new gutters 1K-10K $89.56
putting up gutters 1K-10K $89.56

Google Ads Keyword Planner, Ohio, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a gutter and window company in Ohio

  1. C1
    Advertisers bid more here.At a $22.86 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Ohio than in most states.
    What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
  2. C2
    For the top 10% of terms, Google's top-of-page bid estimate (high range) is $85.00 or more.Those are usually the high-intent searches.
    What to doRank organically for them: that is where the biggest savings sit.
  3. C3
    One of the broadest gutters and windows markets in the country.Expect heavy competition for the Map Pack in the major metros.
    What to doSpecific service pages and suburb-level relevance usually beat one broad page.
  4. C4
    4 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.
    What to doYour Google Business Profile, service area and reviews carry real weight.
  5. C5
    Search demand per resident is above the national average.Index 135, where 100 is the US average.
    What to doMore people search per capita here, which supports more aggressive growth targets.

DHow Ohio compares

Ohio against its nearest markets

Table D.1 / Nearest markets by breadth of demand
RankStateDistinct termsMedian bid estimatePer resident
4Florida354$21.5796
5Illinois332$19.06146
6Ohio308$22.86135
7Pennsylvania304$19.33126
8Michigan265$18.09140
Typical state (median)$19.93100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for gutter and window companies, including job values, channels and a 90-day plan, is in How can a gutter and window company get more customers?. For the channels behind the numbers above:

FIndex

Other industries in Ohio

Google Ads Keyword Planner, Ohio, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

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