Gutters and windows search demand in Illinois (2026 data)

Market brief / Gutters and windows in IllinoisPage 1 of 1

ABottom line

A top 5 market with bid estimates 4% below the typical state.

Short answer

Illinois is in the top 5 of 51 markets (the states and DC with data) for breadth of gutters and windows search demand, with 332 distinct search terms at 100 or more searches a month. The median top-of-page bid is $19.06, 4% below the typical state ($19.93).

BTop searches

What people in Illinois search for

The most-searched gutters and windows terms in Illinois, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Illinois
Search term	Monthly searches in Illinois	Top-of-page bid
gutter guards	1K-10K	$111.93
rain gutter guards	1K-10K	$111.93
eavestrough gutter guards	1K-10K	$111.93
replacement windows near meNear me	1K-10K	$107.58
gutters near meNear me	1K-10K	$92.04
gutter companies near meNear me	1K-10K	$92.04
rain gutters near meNear me	1K-10K	$92.04
gutter installation near meNear me	1K-10K	$81.97
rain gutter installation near meNear me	1K-10K	$81.97
rain gutter installation companies near meNear me	1K-10K	$81.97
gutter installation contractors near meNear me	1K-10K	$81.97
house gutter installation	1K-10K	$81.29

Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a gutter and window company in Illinois

#FindingWhat to do
C1
Bids track the typical state.A $19.06 median bid estimate sits close to the $19.93 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $80.00 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest gutters and windows markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
8 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.

What to doYour Google Business Profile, service area and reviews carry real weight.
C5
Search demand per resident is above the national average.Index 146, where 100 is the US average.

What to doMore people search per capita here, which supports more aggressive growth targets.

DHow Illinois compares

Illinois against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
3	New York	355	$14.20	105
4	Florida	354	$21.57	96
5	Illinois	332	$19.06	146
6	Ohio	308	$22.86	135
7	Pennsylvania	304	$19.33	126
	Typical state (median)		$19.93	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for gutter and window companies, including job values, channels and a 90-day plan, is in How can a gutter and window company get more customers?. For the channels behind the numbers above:

FIndex

Other industries in Illinois

Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Gutters and windows search demand in Illinois