Annuity sales search demand in Illinois (2026 data)

Market brief / Annuity sales in IllinoisPage 1 of 1

ABottom line

A top 10 market with bid estimates 28% above the typical state.

Short answer

Illinois is in the top 10 of 51 markets (the states and DC with data) for breadth of annuity sales search demand, with 56 distinct search terms at 100 or more searches a month. The median top-of-page bid is $6.78, 28% above the typical state ($5.28). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

What people in Illinois search for

The most-searched annuity sales terms in Illinois, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Illinois
Search term	Monthly searches in Illinois	Top-of-page bid
annuity	1K-10K	$8.00
fixed annuity	1K-10K	$6.33
charitable gift annuity	1K-10K	$6.07
annuity calculator	1K-10K	$4.23
annuity on calculator	1K-10K	$4.23
calculate annuity calculator	1K-10K	$4.23
annuity what is	1K-10K	$1.96
variable annuity	100-1K	$150.00
variable life annuity	100-1K	$150.00
prudential annuity	100-1K	$34.10
pacific life annuity	100-1K	$30.02
gainbridge annuity	100-1K	$25.00

Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a annuity agent in Illinois

#FindingWhat to do
C1
Advertisers bid more here.At a $6.78 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Illinois than in most states.

What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $21.00 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest annuity sales markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
Search demand per resident is above the national average.Index 141, where 100 is the US average.

What to doMore people search per capita here, which supports more aggressive growth targets.

DHow Illinois compares

Illinois against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
4	Texas	93	$8.22	88
5	Pennsylvania	58	$6.53	139
6	Illinois	56	$6.78	141
7	New Jersey	51	$5.63	152
8	Ohio	49	$7.70	130
	Typical state (median)		$5.28	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for annuity agents, including job values, channels and a 90-day plan, is in How can an annuity agent get more clients?. For the channels behind the numbers above:

FIndex

Other industries in Illinois

Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Annuity sales search demand in Illinois