Chemical and ingredient suppliers search demand in Illinois (2026 data)

Market brief / Chemical and ingredient suppliers in IllinoisPage 1 of 1

ABottom line

A top 10 market with bid estimates 21% above the typical state.

Short answer

Illinois is in the top 10 of 51 markets (the states and DC with data) for breadth of chemical and ingredient suppliers search demand, with 57 distinct search terms at 100 or more searches a month. The median top-of-page bid is $1.81, 21% above the typical state ($1.50). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

What people in Illinois search for

The most-searched chemical and ingredient suppliers terms in Illinois, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Illinois
Search term	Monthly searches in Illinois	Top-of-page bid
isopropyl alcohol	1K-10K	$22.37
alcohol 2 propanol	1K-10K	$22.37
isopropyl alcohol and isopropanol	1K-10K	$22.37
oil jojoba	1K-10K	$1.89
glycerin	1K-10K	$1.34
carrier oil for essential oils	1K-10K	$0.70
isopropyl alcohol 2 propanol	100-1K	$46.32
cleaning alcohol	100-1K	$33.78
aztec candle and soap	100-1K	$15.91
isopropyl alcohol 90	100-1K	$15.05
isopropyl alcohol 99 near meNear me	100-1K	$10.56
99 alcohol	100-1K	$9.00

Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a chemical supplier in Illinois

#FindingWhat to do
C1
Advertisers bid more here.At a $1.81 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Illinois than in most states.

What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $22.37 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest chemical and ingredient suppliers markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
Search demand per resident is below the national average.Index 76, where 100 is the US average.

What to doPlan targets on the state’s own numbers, not national averages.

DHow Illinois compares

Illinois against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
4	New York	90	$1.73	73
5	Georgia	57	$1.53	86
6	Illinois	57	$1.81	76
7	North Carolina	54	$1.82	85
8	Pennsylvania	53	$1.40	71
	Typical state (median)		$1.50	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for chemical suppliers, including job values, channels and a 90-day plan, is in How can a chemical and ingredient supplier get more customers?. For the channels behind the numbers above:

FIndex

Other industries in Illinois

Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Chemical and ingredient suppliers search demand in Illinois