Chemical and ingredient suppliers search demand in New York (2026 data)

Market brief / Chemical and ingredient suppliers in New YorkPage 1 of 1

ABottom line

A top 5 market with bid estimates 15% above the typical state.

Short answer

New York is in the top 5 of 51 markets (the states and DC with data) for breadth of chemical and ingredient suppliers search demand, with 90 distinct search terms at 100 or more searches a month. The median top-of-page bid is $1.73, 15% above the typical state ($1.50). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

What people in New York search for

The most-searched chemical and ingredient suppliers terms in New York, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, New York
Search term	Monthly searches in New York	Top-of-page bid
isopropyl alcohol	1K-10K	$14.56
alcohol 2 propanol	1K-10K	$14.56
isopropyl alcohol and isopropanol	1K-10K	$14.56
oil jojoba	1K-10K	$2.02
glycerine	1K-10K	$1.57
glycerin	1K-10K	$0.87
vegetable glycerine	1K-10K	$0.75
carrier oil for essential oils	1K-10K	$0.75
ipa alcohol	100-1K	$37.87
isopropyl alcohol 2 propanol	100-1K	$19.74
isopropyl alcohol 99 near meNear me	100-1K	$9.14
isopropyl alcohol 70 percent	100-1K	$6.16

Google Ads Keyword Planner, New York, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a chemical supplier in New York

#FindingWhat to do
C1
Advertisers bid more here.At a $1.73 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in New York than in most states.

What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $6.16 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest chemical and ingredient suppliers markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
Search demand per resident is below the national average.Index 73, where 100 is the US average.

What to doPlan targets on the state’s own numbers, not national averages.

DHow New York compares

New York against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
2	Texas	111	$1.47	146
3	Florida	92	$1.49	75
4	New York	90	$1.73	73
5	Georgia	57	$1.53	86
6	Illinois	57	$1.81	76
	Typical state (median)		$1.50	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for chemical suppliers, including job values, channels and a 90-day plan, is in How can a chemical and ingredient supplier get more customers?. For the channels behind the numbers above:

FIndex

Other industries in New York

Google Ads Keyword Planner, New York, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Chemical and ingredient suppliers search demand in New York