Strive LeadGen Field ManualState reportGutters and windows / New YorkData Sep 2025 to Aug 2026

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Market brief / NY

Gutters and windows search demand in New York

What New York customers search for, what advertisers pay, and how the market compares.

ReportNY-GUTTERS-AND-WINDOWS

Market
New York
Industry
Gutters and windows
Search terms
355
Data window
Sep 2025 to Aug 2026
Pulled
Oct 5, 2026

Market brief / Gutters and windows in New YorkPage 1 of 1

ABottom line

A top 5 market with bid estimates 29% below the typical state.

Short answer

New York is in the top 5 of 51 markets (the states and DC with data) for breadth of gutters and windows search demand, with 355 distinct search terms at 100 or more searches a month. The median top-of-page bid is $14.20, 29% below the typical state ($19.93). Advertisers bid less here than in most states.

BTop searches

The most-searched gutters and windows terms in New York, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, New York
Search termMonthly searches in New YorkTop-of-page bid
replacement windows near meNear me 1K-10K $91.27
gutters near meNear me 1K-10K $85.00
gutter installation near meNear me 1K-10K $85.00
gutter companies near meNear me 1K-10K $85.00
rain gutters near meNear me 1K-10K $85.00
rain gutter installation near meNear me 1K-10K $85.00
rain gutter installation companies near meNear me 1K-10K $85.00
gutter installation contractors near meNear me 1K-10K $85.00
window replacement companies 1K-10K $75.26
window replacement contractors 1K-10K $75.26
window installation 1K-10K $65.00
house gutter installation 1K-10K $64.47

Google Ads Keyword Planner, New York, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a gutter and window company in New York

  1. C1
    Bids run below the typical state.A $14.20 median bid estimate is 29% under the typical state. Bid estimates are not what a lead costs.
    What to doTest any paid campaign on cost per booked job before scaling it.
  2. C2
    For the top 10% of terms, Google's top-of-page bid estimate (high range) is $65.00 or more.Those are usually the high-intent searches.
    What to doRank organically for them: that is where the biggest savings sit.
  3. C3
    One of the broadest gutters and windows markets in the country.Expect heavy competition for the Map Pack in the major metros.
    What to doSpecific service pages and suburb-level relevance usually beat one broad page.
  4. C4
    8 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.
    What to doYour Google Business Profile, service area and reviews carry real weight.

DHow New York compares

New York against its nearest markets

Table D.1 / Nearest markets by breadth of demand
RankStateDistinct termsMedian bid estimatePer resident
1California414$15.1369
2Texas409$17.7477
3New York355$14.20105
4Florida354$21.5796
5Illinois332$19.06146
Typical state (median)$19.93100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for gutter and window companies, including job values, channels and a 90-day plan, is in How can a gutter and window company get more customers?. For the channels behind the numbers above:

FIndex

Other industries in New York

Google Ads Keyword Planner, New York, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

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