Market brief / Pest control in IllinoisPage 1 of 1
ABottom line
A top 5 market with bid estimates 11% below the typical state.
Short answer
Illinois is in the top 5 of 51 markets (the states and DC with data) for breadth of pest control search demand, with 364 distinct search terms at 100 or more searches a month. The median top-of-page bid is $14.11, 11% below the typical state ($15.92).
BTop searches
What people in Illinois search for
The most-searched pest control terms in Illinois, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Illinois | Top-of-page bid |
|---|---|---|
| termites | 10K-100K | $42.15 |
| bed bug treatment | 10K-100K | $18.25 |
| cure for bed bugs | 10K-100K | $18.25 |
| treat bedbugs | 10K-100K | $18.25 |
| mosquito | 10K-100K | $16.75 |
| bed bugs | 10K-100K | $8.21 |
| cockroaches | 10K-100K | $2.82 |
| stink bugs | 10K-100K | $0.23 |
| termite inspection | 1K-10K | $60.96 |
| exterminator near meNear me | 1K-10K | $53.52 |
| pest control near meNear me | 1K-10K | $50.18 |
| pest exterminator near meNear me | 1K-10K | $50.18 |
Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a pest control company in Illinois
- C1 Bids track the typical state.A $14.11 median bid estimate sits close to the $15.92 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $33.70 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 One of the broadest pest control markets in the country.Expect heavy competition for the Map Pack in the major metros.What to doSpecific service pages and suburb-level relevance usually beat one broad page.
- C4 3 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
DHow Illinois compares
Illinois against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 3 | Florida | 558 | $17.66 | 110 |
| 4 | New York | 463 | $13.07 | 111 |
| 5 | Illinois | 364 | $14.11 | 110 |
| 6 | Pennsylvania | 357 | $16.99 | 86 |
| 7 | North Carolina | 357 | $15.69 | 92 |
| Typical state (median) | $15.92 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for pest control companies, including job values, channels and a 90-day plan, is in How can a pest control company get more leads?. For the channels behind the numbers above:
FIndex
Other industries in Illinois
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Wildlife removal
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Short-term rental management
- Cash home buyers and investors
- Ranch and land brokers
- Cemetery plot resale
- Vehicle lease exit and transfer
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Illinois, Sep 2025 to Aug 2026Methodology