Annuity sales search demand in Texas (2026 data)

Market brief / Annuity sales in TexasPage 1 of 1

ABottom line

A top 5 market with bid estimates 56% above the typical state.

Short answer

Texas is in the top 5 of 51 markets (the states and DC with data) for breadth of annuity sales search demand, with 93 distinct search terms at 100 or more searches a month. The median top-of-page bid is $8.22, 56% above the typical state ($5.28). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

What people in Texas search for

The most-searched annuity sales terms in Texas, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Texas
Search term	Monthly searches in Texas	Top-of-page bid
annuity	1K-10K	$8.69
fixed annuity	1K-10K	$7.98
charitable gift annuity	1K-10K	$6.74
fixed index annuity	1K-10K	$6.31
fixed equity annuity	1K-10K	$6.31
fixed and indexed annuities	1K-10K	$6.31
annuity calculator	1K-10K	$4.84
annuity on calculator	1K-10K	$4.84
calculate annuity calculator	1K-10K	$4.84
annuity what is	1K-10K	$2.10
variable annuity	100-1K	$150.00
variable life annuity	100-1K	$150.00

Google Ads Keyword Planner, Texas, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a annuity agent in Texas

#FindingWhat to do
C1
Advertisers bid more here.At a $8.22 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Texas than in most states.

What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $21.00 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest annuity sales markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.

DHow Texas compares

Texas against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
2	New York	105	$4.99	127
3	Florida	99	$8.68	122
4	Texas	93	$8.22	88
5	Pennsylvania	58	$6.53	139
6	Illinois	56	$6.78	141
	Typical state (median)		$5.28	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for annuity agents, including job values, channels and a 90-day plan, is in How can an annuity agent get more clients?. For the channels behind the numbers above:

FIndex

Other industries in Texas

Google Ads Keyword Planner, Texas, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Annuity sales search demand in Texas