Market brief / Roofing in TexasPage 1 of 1
ABottom line
A top 5 market with bid estimates 13% below the typical state.
Short answer
Texas is in the top 5 of 51 markets (the states and DC with data) for breadth of roofing search demand, with 452 distinct search terms at 100 or more searches a month. The median top-of-page bid is $10.45, 13% below the typical state ($12.03).
BTop searches
What people in Texas search for
The most-searched roofing terms in Texas, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Texas | Top-of-page bid |
|---|---|---|
| roofing companies near meNear me | 10K-100K | $83.65 |
| near me roofing companyNear me | 10K-100K | $83.65 |
| roofing business near meNear me | 10K-100K | $83.65 |
| roofers near meNear me | 10K-100K | $80.00 |
| roofing contractor | 10K-100K | $55.00 |
| roofer contractors | 10K-100K | $55.00 |
| commercial roofing contractors near meNear me | 1K-10K | $105.13 |
| commercial roofers near meNear me | 1K-10K | $105.13 |
| roof inspector near meNear me | 1K-10K | $86.00 |
| roof inspection | 1K-10K | $84.99 |
| roofing services | 1K-10K | $80.45 |
| roof repair near meNear me | 1K-10K | $75.15 |
Google Ads Keyword Planner, Texas, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a roofing company in Texas
- C1 Bids track the typical state.A $10.45 median bid estimate sits close to the $12.03 typical-state figure.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $60.59 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 One of the broadest roofing markets in the country.Expect heavy competition for the Map Pack in the major metros.What to doSpecific service pages and suburb-level relevance usually beat one broad page.
- C4 8 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.What to doYour Google Business Profile, service area and reviews carry real weight.
- C5 Search demand per resident is above the national average.Index 135, where 100 is the US average.What to doMore people search per capita here, which supports more aggressive growth targets.
DHow Texas compares
Texas against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 1 | Texas | 452 | $10.45 | 135 |
| 2 | California | 440 | $12.36 | 107 |
| 3 | Florida | 362 | $18.68 | 123 |
| Typical state (median) | $12.03 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for roofing companies, including job values, channels and a 90-day plan, is in How can a roofing company get more leads?. For the channels behind the numbers above:
FIndex
Other industries in Texas
- Plumbing
- HVAC
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Wildlife removal
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Pond and stock tank construction
- Land clearing and forestry mulching
- Therapy and counseling practices
- Medical practices
- Law firms
- Construction defect and builder warranty attorneys
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Life settlements
- Merchant cash advance relief
- Private student loan help
- Property tax protest
- Business electricity brokers
- Property management
- Short-term rental management
- Cash home buyers and investors
- Ranch and land brokers
- Cemetery plot resale
- Vehicle lease exit and transfer
- Equipment lease exit
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Exotic hunting ranches
- Custom aquariums
- Industrial valves
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Texas, Sep 2025 to Aug 2026Methodology