Therapy and counseling practices search demand in Texas (2026 data)

Market brief / Therapy and counseling practices in TexasPage 1 of 1

ABottom line

A top 5 market with bid estimates 26% above the typical state.

Short answer

Texas is in the top 5 of 51 markets (the states and DC with data) for breadth of therapy and counseling practices search demand, with 121 distinct search terms at 100 or more searches a month. The median top-of-page bid is $19.84, 26% above the typical state ($15.73). Advertisers bid more here than in most states, which makes organic visibility worth more.

BTop searches

What people in Texas search for

The most-searched therapy and counseling practices terms in Texas, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Texas
Search term	Monthly searches in Texas	Top-of-page bid
therapist near meNear me	10K-100K	$33.59
counseling	10K-100K	$28.33
couples therapy	10K-100K	$23.41
couples therapy therapist	10K-100K	$23.41
marriage counselor	10K-100K	$19.84
marital counseling	10K-100K	$19.84
marriage and relationship counseling	10K-100K	$19.84
marriage and couples counseling	10K-100K	$19.84
marital relationship counseling	10K-100K	$19.84
marriage and counseling	10K-100K	$19.84
couples therapy infidelity	1K-10K	$30.36
mental therapist near meNear me	1K-10K	$29.22

Google Ads Keyword Planner, Texas, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a therapy practice in Texas

#FindingWhat to do
C1
Advertisers bid more here.At a $19.84 median top-of-page bid estimate, every ranking you earn in the Map Pack or organic results replaces clicks that are priced higher in Texas than in most states.

What to doPut organic work first, and judge paid campaigns on cost per booked job, not cost per click.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $30.54 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest therapy and counseling practices markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.

DHow Texas compares

Texas against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
1	California	145	$20.21	116
2	Texas	121	$19.84	110
3	Florida	99	$21.15	138
4	New York	91	$14.85	159
	Typical state (median)		$15.73	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for therapy practices, including job values, channels and a 90-day plan, is in How can a therapy practice get more clients?. For the channels behind the numbers above:

FIndex

Other industries in Texas

Google Ads Keyword Planner, Texas, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Therapy and counseling practices search demand in Texas