Medical practices search demand in Pennsylvania (2026 data)

Market brief / Medical practices in PennsylvaniaPage 1 of 1

ABottom line

A top 10 market with bid estimates 15% below the typical state.

Short answer

Pennsylvania is in the top 10 of 51 markets (the states and DC with data) for breadth of medical practices search demand, with 250 distinct search terms at 100 or more searches a month. The median top-of-page bid is $5.85, 15% below the typical state ($6.86). Advertisers bid less here than in most states.

BTop searches

What people in Pennsylvania search for

The most-searched medical practices terms in Pennsylvania, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Pennsylvania
Search term	Monthly searches in Pennsylvania	Top-of-page bid
urgent care near meUrgentNear me	100K-1M	$5.17
near me eye doctorNear me	10K-100K	$11.30
dermatologist	10K-100K	$6.80
upmc urgent careUrgent	10K-100K	$4.23
cardiologist	1K-10K	$24.50
dermatologist for hair loss	1K-10K	$14.90
dermatologist for hair fall	1K-10K	$14.90
ahn find a doctor	1K-10K	$13.06
st luke's cardiology	1K-10K	$12.71
saint luke's cardiology	1K-10K	$12.71
cardiologist doctor near meNear me	1K-10K	$11.27
cardiology dr near meNear me	1K-10K	$11.27

Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a medical practice in Pennsylvania

#FindingWhat to do
C1
Bids run below the typical state.A $5.85 median bid estimate is 15% under the typical state. Bid estimates are not what a lead costs.

What to doTest any paid campaign on cost per booked job before scaling it.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $10.70 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
One of the broadest medical practices markets in the country.Expect heavy competition for the Map Pack in the major metros.

What to doSpecific service pages and suburb-level relevance usually beat one broad page.
C4
4 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.

What to doYour Google Business Profile, service area and reviews carry real weight.
C5
Urgent searches make the top list 2 times.Response speed decides who wins those calls.

What to doAnswer live, and have after-hours coverage.

DHow Pennsylvania compares

Pennsylvania against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
7	Illinois	252	$7.88	115
8	Georgia	251	$8.07	139
9	Pennsylvania	250	$5.85	117
10	New Jersey	226	$7.29	147
11	Virginia	225	$6.98	158
	Typical state (median)		$6.86	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for medical practices, including job values, channels and a 90-day plan, is in How can an independent medical practice get more patients?. For the channels behind the numbers above:

FIndex

Other industries in Pennsylvania

Google Ads Keyword Planner, Pennsylvania, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Medical practices search demand in Pennsylvania