Market brief / Annuity sales in WashingtonPage 1 of 1
ABottom line
An upper-half market with bid estimates 16% below the typical state.
Short answer
Washington is in the upper half of 51 markets (the states and DC with data) for breadth of annuity sales search demand, with 24 distinct search terms at 100 or more searches a month. The median top-of-page bid is $4.42, 16% below the typical state ($5.28). Advertisers bid less here than in most states.
BTop searches
What people in Washington search for
The most-searched annuity sales terms in Washington, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Washington | Top-of-page bid |
|---|---|---|
| annuity | 1K-10K | $4.86 |
| annuity what is | 1K-10K | $1.98 |
| charitable gift annuity | 100-1K | $11.85 |
| single premium immediate annuity | 100-1K | $8.05 |
| immediate annuity | 100-1K | $6.85 |
| instant annuity | 100-1K | $6.85 |
| annuity rates | 100-1K | $5.66 |
| fixed annuity | 100-1K | $4.63 |
| fixed index annuity | 100-1K | $4.43 |
| fixed equity annuity | 100-1K | $4.43 |
| fixed and indexed annuities | 100-1K | $4.43 |
| annuity calculator | 100-1K | $4.42 |
Google Ads Keyword Planner, Washington, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a annuity agent in Washington
- C1 Bids run below the typical state.A $4.42 median bid estimate is 16% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $6.85 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 A mid-sized market.Washington sits in the middle of the national ranking.What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
- C4 Search demand per resident is below the national average.Index 79, where 100 is the US average.What to doPlan targets on the state’s own numbers, not national averages.
DHow Washington compares
Washington against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 14 | Arizona | 27 | $6.11 | 71 |
| 15 | Maryland | 25 | $5.65 | 103 |
| 16 | Washington | 24 | $4.42 | 79 |
| 17 | Indiana | 23 | $4.73 | 70 |
| 18 | Minnesota | 23 | $4.09 | 83 |
| Typical state (median) | $5.28 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for annuity agents, including job values, channels and a 90-day plan, is in How can an annuity agent get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Washington
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Cash home buyers and investors
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Shipbroking
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Washington, Sep 2025 to Aug 2026Methodology