Market brief / Shipbroking in WashingtonPage 1 of 1
ABottom line
A top 5 market with bid estimates 15% below the typical state.
Short answer
Washington is in the top 5 of 50 markets (the states and DC with data) for breadth of shipbroking search demand, with 52 distinct search terms at 100 or more searches a month. The median top-of-page bid is $1.14, 15% below the typical state ($1.34). Advertisers bid less here than in most states.
BTop searches
What people in Washington search for
The most-searched shipbroking terms in Washington, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.
| Search term | Monthly searches in Washington | Top-of-page bid |
|---|---|---|
| msc cargo tracking | 1K-10K | $20.29 |
| ship tracker | 1K-10K | $2.10 |
| marine traffic | 1K-10K | $1.14 |
| marinetraffic | 1K-10K | $1.14 |
| marine finder | 1K-10K | $1.14 |
| vesselfinder marine traffic | 1K-10K | $1.14 |
| marine traffic website | 1K-10K | $1.14 |
| marine movements | 1K-10K | $1.14 |
| marine ship traffic | 1K-10K | $1.14 |
| marine tracker website | 1K-10K | $1.14 |
| marine trackers | 1K-10K | $1.14 |
| marine traffic site | 1K-10K | $1.14 |
Google Ads Keyword Planner, Washington, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.
CWhat it means
What this means for a shipbroker in Washington
- C1 Bids run below the typical state.A $1.14 median bid estimate is 15% under the typical state. Bid estimates are not what a lead costs.What to doTest any paid campaign on cost per booked job before scaling it.
- C2 For the top 10% of terms, Google's top-of-page bid estimate (high range) is $2.10 or more.Those are usually the high-intent searches.What to doRank organically for them: that is where the biggest savings sit.
- C3 One of the broadest shipbroking markets in the country.Expect heavy competition for the Map Pack in the major metros.What to doSpecific service pages and suburb-level relevance usually beat one broad page.
DHow Washington compares
Washington against its nearest markets
| Rank | State | Distinct terms | Median bid estimate | Per resident |
|---|---|---|---|---|
| 3 | Texas | 80 | $1.57 | 149 |
| 4 | New York | 76 | $2.73 | 43 |
| 5 | Washington | 52 | $1.14 | 86 |
| 6 | Michigan | 50 | $1.00 | outlier |
| 7 | Virginia | 50 | $2.79 | 77 |
| Typical state (median) | $1.34 | 100 |
Google's ranges are wide, so states close together should be treated as similar. Method.
EWhere to start
Where to start
The full playbook for shipbrokers, including job values, channels and a 90-day plan, is in How can a shipbroker get more clients?. For the channels behind the numbers above:
FIndex
Other industries in Washington
- Plumbing
- HVAC
- Roofing
- Water damage restoration
- Foundation repair
- Water heaters
- Pest control
- Tree service
- Gutters and windows
- Fencing
- House cleaning
- Septic systems
- Water well drilling
- Standby generators
- Mold testing and remediation
- Fire sprinkler inspection
- Remodeling
- Concrete
- Decks
- Garage storage and floors
- Home additions
- Landscaping
- Pools
- Walk-in showers and bath remodels
- Barndominiums
- Metal buildings
- Therapy and counseling practices
- Medical practices
- Law firms
- Public adjusters
- Annuity sales
- Annuity surrender and exchange help
- Financial advisors
- Private student loan help
- Property management
- Cash home buyers and investors
- Ranch and land brokers
- Stair lifts
- Home elevators
- Boat dealers and brokers
- Antiques and collectibles
- Custom aquariums
- Industrial valves
- Warehouse racking
- Chemical and ingredient suppliers
Google Ads Keyword Planner, Washington, Sep 2025 to Aug 2026Methodology