Remodeling search demand in Washington (2026 data)

Market brief / Remodeling in WashingtonPage 1 of 1

ABottom line

An upper-half market with bid estimates in line with the typical state.

Short answer

Washington is in the upper half of 51 markets (the states and DC with data) for breadth of remodeling search demand, with 245 distinct search terms at 100 or more searches a month. The median top-of-page bid is $12.00, 0% above the typical state ($12.00).

BTop searches

What people in Washington search for

The most-searched remodeling terms in Washington, ranked by Google's monthly search range and then by bid. Close variants (the same words in a different order) are shown once, and brand, retailer and DIY searches are left out.

Table B.1 / Top searches, Washington
Search term	Monthly searches in Washington	Top-of-page bid
bathroom remodel near meNear me	1K-10K	$70.00
bathroom renovations near meNear me	1K-10K	$70.00
bathroom renovation contractors near meNear me	1K-10K	$70.00
bath renovation near meNear me	1K-10K	$70.00
bathroom renos near meNear me	1K-10K	$70.00
bathroom remodel contractors	1K-10K	$62.96
remodeling bathroom contractors	1K-10K	$62.96
shower remodel near meNear me	1K-10K	$56.20
shower renovation near meNear me	1K-10K	$56.20
remodeling contractors near meNear me	1K-10K	$46.20
general contractor remodeling near meNear me	1K-10K	$46.20
kitchen remodel near meNear me	1K-10K	$45.33

Google Ads Keyword Planner, Washington, Sep 2025 to Aug 2026. Bids are Google's high-range top-of-page estimates, not cost per lead. Urgent and Near me tags are matched from the words in each term. Method.

CWhat it means

What this means for a remodeling contractor in Washington

#FindingWhat to do
C1
Bids track the typical state.A $12.00 median bid estimate sits close to the $12.00 typical-state figure.
C2
For the top 10% of terms, Google's top-of-page bid estimate (high range) is $49.25 or more.Those are usually the high-intent searches.

What to doRank organically for them: that is where the biggest savings sit.
C3
A mid-sized market.Washington sits in the middle of the national ranking.

What to doPlan targets against the similar-sized states in the comparison below, not against the largest markets.
C4
10 of the top 12 terms are "near me" searches.Proximity drives a large share of demand.

What to doYour Google Business Profile, service area and reviews carry real weight.

DHow Washington compares

Washington against its nearest markets

Table D.1 / Nearest markets by breadth of demand
Rank	State	Distinct terms	Median bid estimate	Per resident
12	Virginia	318	$20.09	105
13	Massachusetts	264	$10.80	107
14	Washington	245	$12.00	96
15	Colorado	233	$17.80	117
16	Indiana	227	$7.22	85
	Typical state (median)		$12.00	100

Google's ranges are wide, so states close together should be treated as similar. Method.

EWhere to start

Where to start

The full playbook for remodeling contractors, including job values, channels and a 90-day plan, is in How can a remodeling contractor get more leads?. For the channels behind the numbers above:

Google Ads Keyword Planner, Washington, Sep 2025 to Aug 2026Methodology

Disclosure. Strive LeadGen is a new company (founded 2026) building lead generation sites and flat-fee marketing for businesses like these. It has no clients yet. Guides cover channels Strive does not sell and cite their sources. Market figures are Strive's analysis of Google Keyword Planner data (method).

Remodeling search demand in Washington

An upper-half market with bid estimates in line with the typical state.

What people in Washington search for

What this means for a remodeling contractor in Washington

Washington against its nearest markets

Where to start

Other industries in Washington

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